2026-05-07
Where Sansan Falls Short — And What Comes Next
An honest analysis of Sansan's strengths, weaknesses, and the gaps. What modern AI-era contact management actually needs.
Where Sansan Falls Short
Sansan defined Japanese contact management. 300,000+ companies use it; the company IPO'd. A real success. But the company is now 19 years old (founded 2007), and AI-era assumptions have shifted.
Sansan's Strengths (Still Real)
- OCR accuracy (99%+ with human verification)
- Enterprise CRM integrations
- Company-wide organizational rollouts
- Data quality consistency
These remain genre-defining.
Sansan's Gaps (Now Visible)
1. No individual license
A solo sales rep, founder, or freelancer needs a $100+/month enterprise plan. The individual professional market is unserved.
2. AI analysis is shallow
Contact display and search are perfect. But "what should I say next?" and "when should I reach out?" are not its language.
3. No message generation
Storing a card in Sansan still leaves you writing the message. In an AI era, that's a huge gap.
4. No industry-level depth
Real estate, private banking, legal — all see the same screen, same analysis.
Where NameGood Sits
NameGood is smaller than Sansan, deeper than Eight.
| Sansan | Eight | NameGood | |
|---|---|---|---|
| Target | Enterprise | Individuals (free) | Individual pros |
| Price | $100+/mo | Free | From $5 (pay-as-you-go) |
| AI analysis | Shallow | None | Industry-specific depth |
| Message gen | None | None | AI auto |
| Industry overlays | None | None | 20+ industries |
Which Should You Pick?
Sansan if: Enterprise scale, organizational rollout, big annual budget, OCR perfection critical.
NameGood if:
- Sales team of 1-10
- Founder, freelancer, consultant
- Industry pro (real estate, PB, legal, medical)
- Don't want monthly minimums
- Want depth-first AI analysis
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