2026-05-07

The 3 People to Reach Today — Morning Brief Logic Explained

How Morning Brief picks the 3 contacts you should reach today: timing, relationship depth, news-match scoring revealed.

The 3 People to Reach Today — Morning Brief Logic

Every morning at 8, NameGood's Morning Brief proposes 3 contacts to reach today. This isn't "longest since last contact" — it's a weighted score.

Three Scores

1. Timing Score (40%)

  • Days since last contact (sharp rise after 60 days)
  • Industry-optimal cycle (real estate 6mo, PB 3mo, sales 2 weeks)
  • Past send-time correlated with reply rates

2. Relationship Depth (35%)

  • Past two-way messages
  • Meetings completed
  • Referral relationships
  • Importance marks

3. News Match (25%)

  • News about their company/industry within 24h
  • News importance estimate
  • Whether it forms a natural conversation hook

Result

Top 3 by combined score = today's list. See Relationship ROI page.

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