2026-05-07
The 3 People to Reach Today — Morning Brief Logic Explained
How Morning Brief picks the 3 contacts you should reach today: timing, relationship depth, news-match scoring revealed.
The 3 People to Reach Today — Morning Brief Logic
Every morning at 8, NameGood's Morning Brief proposes 3 contacts to reach today. This isn't "longest since last contact" — it's a weighted score.
Three Scores
1. Timing Score (40%)
- Days since last contact (sharp rise after 60 days)
- Industry-optimal cycle (real estate 6mo, PB 3mo, sales 2 weeks)
- Past send-time correlated with reply rates
2. Relationship Depth (35%)
- Past two-way messages
- Meetings completed
- Referral relationships
- Importance marks
3. News Match (25%)
- News about their company/industry within 24h
- News importance estimate
- Whether it forms a natural conversation hook
Result
Top 3 by combined score = today's list. See Relationship ROI page.
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