Glossary

Cushion Words

Softening preludes for requests or refusals. "Excuse me for asking when you're busy" etc. Core to Japan business etiquette.

Cushion Words (Japanese Business)

Cushion phrases soften requests, refusals, or rebuttals before delivering them.

Common Examples

  • Excuse me for asking when you're busy
  • When you have a moment
  • I apologize but
  • If it's not too much trouble
  • Sorry to bother you
  • Please forgive my directness

Why They Matter

Japanese business culture treats "not directly imposing conclusions" as a trust-building prerequisite. What works as direct in the US is "rude" in Japan without cushioning.

How NameGood Handles It

Sales Message Generator auto-selects cushion phrases based on relationship, channel, and request type.

Try NameGood →

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Keigo (Japanese Honorific Speech)

Japanese honorific speech system: respectful (sonkeigo), humble (kenjogo), polite (teineigo). Linguistically expresses relationships.

Remember (Korean Card App)

Korea's #1 business card app by Drama&Company. Free tier ad-supported.

Myungham (Korean for Card) Apps

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Inmaek (Korean Network Mgmt)

Korean business networking — academic, regional, work ties.

KakaoTalk Card Integration

Sending/connecting cards via Korea's top messenger KakaoTalk.

Korean Corporate Titles

Korean corporate titles like Daepyo, Sangmu, Director, Sil-jang.

PIPA (Korean Personal Info Protection Act)

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Morning Brief

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Relationship ROI (Korea Context)

ROI on relationships, with Korea-specific weights for school/region/work ties.

Sampo-yoshi / Three Good Philosophy

Three Good — seller, buyer, society. Echoes Korean reciprocity (sangsaeng).

AI Business Card (Korea)

Cards that AI reads, analyzes, and acts on. Adopted in Korea since 2024.