Glossary

Three-Way Good (Sanpou Yoshi)

Seller good, buyer good, society good. The Edo-era Omi merchants' philosophy. NameGood's brand inherits this spirit.

What is Sanpou Yoshi (Three-Way Good)?

Sanpou Yoshi is the management philosophy of the Omi merchants, who flourished from the Edo period through early Meiji (modern-day Shiga Prefecture).

The Three Sides

  1. Seller good — the merchant profits
  2. Buyer good — the customer is satisfied
  3. Society good — the wider community benefits

When all three align, business endures.

Modern Relevance

300 years later, this philosophy is referenced as a precursor to SDGs, stakeholder capitalism, and ESG management — Japan's gift to global business thought.

How NameGood Inherits It

We reinterpreted Sanpou Yoshi for the AI era as "NameGood":

  • Name good — Remember and call others by name worthy of the relationship
  • Name good — Maintain your own presence so your name lands correctly
  • Name good — Where names meet names, AI supports the depth

NameGood brand story →

More terms

Business Card OCR

Technology that extracts text from business card images. OCR stands for Optical Character Recognition.

Relationship ROI

The ratio of business outcomes (deals, referrals, revenue) to time/cost invested in relationships.

Zero Data Retention (ZDR)

A policy where AI/LLM input and output data are not stored or used for training.

Cushion Words

Softening preludes for requests or refusals. "Excuse me for asking when you're busy" etc. Core to Japan business etiquette.

Keigo (Japanese Honorific Speech)

Japanese honorific speech system: respectful (sonkeigo), humble (kenjogo), polite (teineigo). Linguistically expresses relationships.

Remember (Korean Card App)

Korea's #1 business card app by Drama&Company. Free tier ad-supported.

Myungham (Korean for Card) Apps

Korean term for business card apps. Remember, Catch, NameGood.

Inmaek (Korean Network Mgmt)

Korean business networking — academic, regional, work ties.

KakaoTalk Card Integration

Sending/connecting cards via Korea's top messenger KakaoTalk.

Korean Corporate Titles

Korean corporate titles like Daepyo, Sangmu, Director, Sil-jang.

PIPA (Korean Personal Info Protection Act)

Korea's Personal Information Protection Act. Applies to digitized cards.

Morning Brief

AI suggests 3 contacts to reach today, before you commute.

Relationship ROI (Korea Context)

ROI on relationships, with Korea-specific weights for school/region/work ties.

Sampo-yoshi / Three Good Philosophy

Three Good — seller, buyer, society. Echoes Korean reciprocity (sangsaeng).

AI Business Card (Korea)

Cards that AI reads, analyzes, and acts on. Adopted in Korea since 2024.