Glossary

Inmaek (Korean Network Mgmt)

Korean business networking — academic, regional, work ties.

Inmaek-Gwanri (Korean Network Management)

The core capital of Korean business. Not just contact storage — managing depth, context, and timing of relationships.

Three Korean Network Axes

  1. Hak-yeon (학연) — School / alumni ties
  2. Ji-yeon (지연) — Region / hometown ties
  3. Jik-yeon (직연) — Workplace / industry ties

The stronger the overlap of all three, the stronger the relationship.

What AI Can Help With

  • Auto-tracking last contact date
  • Alerting at the right follow-up moment
  • Auto-extracting shared alumni / hometown signals
  • Drafting context-aware personalized messages

Network ROI

Systematic networking vs ad-hoc:

  • Avg response rate: 36% vs 11%
  • 1-year conversion: 18% vs 4%

Networking guide →

More terms

Business Card OCR

Technology that extracts text from business card images. OCR stands for Optical Character Recognition.

Relationship ROI

The ratio of business outcomes (deals, referrals, revenue) to time/cost invested in relationships.

Zero Data Retention (ZDR)

A policy where AI/LLM input and output data are not stored or used for training.

Three-Way Good (Sanpou Yoshi)

Seller good, buyer good, society good. The Edo-era Omi merchants' philosophy. NameGood's brand inherits this spirit.

Cushion Words

Softening preludes for requests or refusals. "Excuse me for asking when you're busy" etc. Core to Japan business etiquette.

Keigo (Japanese Honorific Speech)

Japanese honorific speech system: respectful (sonkeigo), humble (kenjogo), polite (teineigo). Linguistically expresses relationships.

Remember (Korean Card App)

Korea's #1 business card app by Drama&Company. Free tier ad-supported.

Myungham (Korean for Card) Apps

Korean term for business card apps. Remember, Catch, NameGood.

KakaoTalk Card Integration

Sending/connecting cards via Korea's top messenger KakaoTalk.

Korean Corporate Titles

Korean corporate titles like Daepyo, Sangmu, Director, Sil-jang.

PIPA (Korean Personal Info Protection Act)

Korea's Personal Information Protection Act. Applies to digitized cards.

Morning Brief

AI suggests 3 contacts to reach today, before you commute.

Relationship ROI (Korea Context)

ROI on relationships, with Korea-specific weights for school/region/work ties.

Sampo-yoshi / Three Good Philosophy

Three Good — seller, buyer, society. Echoes Korean reciprocity (sangsaeng).

AI Business Card (Korea)

Cards that AI reads, analyzes, and acts on. Adopted in Korea since 2024.