Glossary

Relationship ROI

The ratio of business outcomes (deals, referrals, revenue) to time/cost invested in relationships.

What is Relationship ROI?

Relationship ROI (Return on Investment) measures the business outcomes (deals, referrals, revenue, intel) you receive relative to the time, cost, and effort invested in a relationship.

Why It Matters

You can exchange cards with 3,000 people but only a few drive deals. Quantifying which relationships actually create value lets you allocate limited time optimally.

Components

  • Input: contact frequency, meeting time, messages sent
  • Output: reply rate, meeting rate, deal rate, referrals

NameGood Tracks It

NameGood auto-tracks every stage — card → contact → meeting → deal → referral — and shows your relationship ROI in monthly reports.

See the dashboard →

More terms

Business Card OCR

Technology that extracts text from business card images. OCR stands for Optical Character Recognition.

Zero Data Retention (ZDR)

A policy where AI/LLM input and output data are not stored or used for training.

Three-Way Good (Sanpou Yoshi)

Seller good, buyer good, society good. The Edo-era Omi merchants' philosophy. NameGood's brand inherits this spirit.

Cushion Words

Softening preludes for requests or refusals. "Excuse me for asking when you're busy" etc. Core to Japan business etiquette.

Keigo (Japanese Honorific Speech)

Japanese honorific speech system: respectful (sonkeigo), humble (kenjogo), polite (teineigo). Linguistically expresses relationships.

Remember (Korean Card App)

Korea's #1 business card app by Drama&Company. Free tier ad-supported.

Myungham (Korean for Card) Apps

Korean term for business card apps. Remember, Catch, NameGood.

Inmaek (Korean Network Mgmt)

Korean business networking — academic, regional, work ties.

KakaoTalk Card Integration

Sending/connecting cards via Korea's top messenger KakaoTalk.

Korean Corporate Titles

Korean corporate titles like Daepyo, Sangmu, Director, Sil-jang.

PIPA (Korean Personal Info Protection Act)

Korea's Personal Information Protection Act. Applies to digitized cards.

Morning Brief

AI suggests 3 contacts to reach today, before you commute.

Relationship ROI (Korea Context)

ROI on relationships, with Korea-specific weights for school/region/work ties.

Sampo-yoshi / Three Good Philosophy

Three Good — seller, buyer, society. Echoes Korean reciprocity (sangsaeng).

AI Business Card (Korea)

Cards that AI reads, analyzes, and acts on. Adopted in Korea since 2024.